Now to meet the financial credit requirements of your customers, forget Banks!

P2P lending or Peer-to-Peer lending lets you directly borrow or lend your money from / to people who match your requirements.

What are the benefits of P2P lending?
India has quite warmed up to the idea of P2P lending and it is a RBI approved / regulated model, Some of its leading benefits are:

To the lenders:
Instead of keeping their money in savings banks, your customer can now earn more returns. For those customers of yours with higher risk profile, P2P lending offers an opportunity to earn higher returns through more interest.

To the borrowers:
There are cases, when someone has good financial credibility but is still unable to get a loan, due to various reasons. For example, the person may have become self-employed after being terminated from a job or quitting it. Most banks will not prefer to lend to such people, but P2P lending will change this scenario completely and facilitate easy loan to such customer, if he meets the minimum eligibility criteria.